The beer giant has tasked OMD with developing media strategy and creativity for its full line of products, including its draft and bottled brands. The decision is a blow for incumbent ZenithOptimedia.
Jackson Kwok, managing director, OMD Hong Kong, said: “OMD handles the Carlsberg account in Europe, so we approached the client in Hong Kong. We were given a test on strategy and creativity, and they were impressed.”
The account will change hands in August.
