As part of the change, MindShare managing director Andreas Vogiatzakis will head group operations, overseeing MindShare, Maximize and ChungI, while retaining his role as head of the MindShare agency. The changes are in line with MindShare Group practices in other markets.
At the same time, MindShare business director Winnie Juang has moved to Maximise as general manager, taking over from K C Jen, who left the agency a month ago.
Juang's replacement at Mindshare is Sara Shiung, who previously held the post of negotiations director at the MIM unit of ChungI. As part of the change, the MIM unit will report directly to ChungI deputy general manager Gary Kuo.
Juang said her priority would be to stabilise the company following the senior management changes and grow the business, which is on the new integrated structure, to help the process along.
As an MIS graduate, advertising was not a standard career path for Juang.
Her promotion to Maximise head marks the latest step in her 15-year media career which started at Regal International Advertising, having been lured to the agency following the completion of her MIS Masters at California State University.
"At the time, media planning was a new field. No one had heard of it before," she says.
As she tells it, her MIS masters degree coupled with an undergraduate experience in mass communication was a good combination and she was soon in charge of international media planning and buying for China Airlines.
From there, a stint as media manager at FCB (Palmolive, Darlie, Northwest Airlines, and more), three years as research manager at ACNielsen and three years in research and sales traffic at Super TV led her to MindShare Taiwan.
"I joined Mindshare because they needed someone to take care of the Unilever acount, and I really learnt a lot from that account,"she says.