The company is wholly-owned by Hutchison Whampoa and Cheung Kong Holdings. The head of the organisation is CEO Kam Kwok Leung.
How many staff?
Over 200 staff work at the station. Metro Broadcast has three radio channels running its 24-hour broadcasting business every day, Metro Finance, Metro Showbiz and Metro Plus. The company has six marketing staff.
Marketing responsibilities?
As a commercial radio station, the main goal is to produce high quality radio programming, and to increase audience listenership so as to generate more advertising revenue from the market.
Recently, Metro broadened its broadcasting reach to the Pan PRC region by cooperating with Guangdong Radio Station so that the Metro Finance Channel and Guangdong Finance 927, Metro Showbiz Channel and Voice of the City, all have different time slots to simulcast programmes daily.
To promote all these channels, the marketing department makes use of event marketing to ensure programming gets high exposure and enables the station to broaden its reach.
Who's the competition?
Other than direct competition from Commercial Radio, all other media are seen as competitors.
How do you get a job there?
The station recruits staff through public channels, such as radio ads, classified newspaper ads, print material, or through web-based advertising advertising. Metro also hires people via referrals.
Department or office transfers?
Metro Broadcast offers its staff opportunities to transfer within the corporation and, of course, on-the-job training is provided.
Pay and perks?
The company offers a competitive salary, incentive bonus schemes and fringe benefits to staff.
The station also frequently organises events around town, giving staff the opportunity to enjoy a free concert or seminar every month.
Long hours?
Yes, and it seems long hours have become the norm at firms.
Business travel?
Business travel is required, but mainly to the Southeast region of China.