CAREERS: What it's like to work for ... Emphasis Media

<p>Who's the boss? </p><p>Emphasis comes under the umbrella of Publicitas Promotion Network, so the big cheese is Daniel Hofer, the chief executive officer who is based in Lausanne, Switzerland. Leading at a local level are Monica Woo and Peter Morgan, who head up the Hong Kong office. </p><p>There's never a dull moment when you're working in the inflight media industry. </p><p>At Emphasis, the diversity of the work ranges from creating the high quality custom magazines and filling up the ad spaces, to selling the latest movies to the airlines. We don't have a very big team but we reach nearly every corner of the world. </p><p>How many staff? </p><p>Emphasis has around 60 people in Hong Kong and over 20 offices around the world. </p><p>Publicitas has about 450 people on the payroll worldwide. </p><p>Marketing responsibilities? </p><p>We publish over 20 custom titles that reach about seven million readers a month, represent more than 50 inflight magazines worldwide and help 30 airlines with their inflight video entertainment. </p><p>So, you can imagine, we're pretty busy. </p><p>How do you get a job there? </p><p>Be innovative and creative but most of all, have a passion for working in the media industry. </p><p>Department or office transfers? </p><p>We're open to it, but it doesn't happen that often. It's more common for staff to travel to our other offices to exchange ideas. </p><p>For example, our creative director and photo director will soon be off to our office in Mumbai to spend a few days with the creative staff on Air India's Namaskaar. </p><p>Any training offered? </p><p>Always a possibility, but depends on the opportunities available. </p><p>Pay and perks? </p><p>Pretty good pay by industry standards and the usual perks. </p><p>Long hours? </p><p>We do the odd 16-hour day during crunch time when the deadlines are tight, but generally we believe long hours do not necessarily mean increased productivity. </p><p>I think a well-rested, happy person will produce better quality work than someone who's been turned into a zombie pulling all-nighters for the past two weeks. </p><p>Business travel? </p><p>Personally, not really. We have an extensive network around the globe and I can reach people via email, phone or videoconference at any time. </p>