What is your greatest work achievement?
It would have to be when I helped launch a new perfume for a leading
brand. I was part of the team that organised the sales, training,
motivation, merchandising, and launch in North Asia. At the time, it was
the best-selling launch of a fragrance.
What would you do if you weren't in marketing?
I am concerned about social and environmental issues, so possibly
working for non-profit associations, or working in a job that gives back
to the community.
What was your big break?
When I first came back to Asia to work, and I didn't have any regional
nor luxury goods management experience. I was given a great opportunity
to work for a major cosmetic brand. My boss at the time, took a big risk
in hiring me, and the rest is history.
Who was your mentor and how did this person influence you?
I have had a few mentors, but the one I remember most, was a trainer
named Lena Gan. She had a great ability to inspire and motivate. When
things were tough, she always had a positive word of advice. She also
showed genuine interest in people she spoke to.
Is there a secret to your success?
Setting goals, and re-visiting those goals from time to time. Thanking
the people who helped you along the way because nobody does it alone.
And having a great passion for the work I do - you have to love it.
How do you handle difficult clients?
I normally try to see things from the other party's point of view. This
often involves adjusting my own expectations of the negotiation at hand.
Also, the time frame may need to be re-adjusted. Taking a deep breath
also helps.
What advice would you give to the next person to do your current
job?
Get to know the internal parties well first. If you have their support
from the beginning, then rolling out initiatives will be a lot smoother.
Also, start with focused projects and specific objectives.
What are you currently reading that will help you in your job?
Jack - Straight from the Gut - the autobiography of Jack Welch, Create
Online (these are great web designer magazines), and I subscribe to many
e-alerts and news reports such as FT.com.
