Careers: Q&A with ... Judy Seah, Account director, Leo Burnett, Singapore

<p>Name: Judy Seah </p><p>Job title: Account director (McDonald's), Leo Burnett, Singapore </p><p>What is your greatest work achievement? </p><p>I don't believe I've achieved the pinnacle of greatness. I believe that there is always room for improvement. </p><p>Dream brand to work on and why? </p><p>I think all brands are interesting and believe that an individual's attitude, passion and belief are what makes the difference between working on an ordinary brand and working on a dream brand. </p><p>What would you do if you weren't in marketing? </p><p>I love food and eating is my passion. Therefore, I'd like to set up a tidbits shop or join Makansutra, a print and TV guide to Singapore hawker food. </p><p>What was your big break? </p><p>Deciding to leave the hospitality industry and join Leo Burnett; advertising has made me a richer person. </p><p>Who was your mentor? </p><p>A creative director I once worked with, who made the most difficult things seem so easy. </p><p>Is there a secret to your success? </p><p>I truly believe that strong partnerships contribute to a person's success. But success is a difficult yardstick to measure. </p><p>How do you handle difficult clients? </p><p>There are never difficult customers, just customers who don't share a common perspective or understanding. We're all born with two ears; they're there for a reason - to listen. Most importantly, treat a client's business as if it were your own. </p><p>Advice would you give to the next person to do your current job? </p><p>Stay positive - there's a solution to every problem. </p><p>What are you currently reading? </p><p>It's not how good you are, it's how good you want to be by Paul Arden. The title says it all. </p><p>Businessperson you most admire? </p><p>Ray Kroc, the man behind the McDonald's business, for turning his vision into reality. </p>

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