Age: 34
Job titleL Assistant general manager, Bossini China
What is your greatest work achievement?
The Dell consumer PC launch campaign in China. Actually, the credit should also go to the team at Saatchi & Saatchi, as well as the client.
What would be your dream brand to work on and why?
Any upcoming brand. I was happy with the launch campaign for Sparkle in China. Sparkle is a new casual wear brand by Bossini. I applied the power of 'focus and impact' for maximum return on advertising investment.
It also gave me the opportunity to see pop artist Kelly Chen every now and then!
What would you do if you weren't in marketing?
Go to graduate school.
Who was your mentor and how did this person influence you?
Tracie Carlson, my ex-boss at Ogilvy & Mather, who taught me a lot about strategic thinking and the ways to handle impossible, challenging situations.
Is there a secret to your success?
A good balance comes with listening and believing in yourself.
How do you handle difficult clients?
When I was working at an ad agency, I never gave much thought to which clients were difficult and which were not.
They are all there to gain your insights, ideas and plans to solve their problems. When they see you whole-heartedly delivering your professional work, they should not give you any difficulty. Just like patients, they should never give good doctors a hard time.
What advice would you give to the next person to do your current job?
Make the time to see your parents often before taking up this job!
What are you currently reading that will help you in your job?
'How I play golf' by Tiger Woods.
Who is the business person you most admire and why?
Richard Branson. He is not just rich, but also naughty and creative.