CAREERS: Q&A with ... Angeline Chow, Regional sales and marketing director, Hachette Filipacchi Asia-Pacific

<p>Name: Angeline Chow </p><p><BR><BR> </p><p>Job title: Regional sales and marketing director, Hachette Filipacchi </p><p>Asia-Pacific </p><p><BR><BR> </p><p>What is your greatest achievement? </p><p><BR><BR> </p><p>The founding, building and sale of cwow.com. Raising two rounds of </p><p>capital, navigating the internet market downturn and transforming </p><p>cwow.com into a cross-media marketing company, having compressed five </p><p>years of running a business into two. </p><p><BR><BR> </p><p>What would be your dream brand to work on and why? </p><p><BR><BR> </p><p>Yahoo! I am a tremendous internet enthusiast. There is probably no brand </p><p>as ubiquitous and more far reaching. </p><p><BR><BR> </p><p>What would you do if you weren't in marketing? </p><p><BR><BR> </p><p>I really enjoy the opportunity to build and create. That is what excites </p><p>me most about business. Having been a CEO of a company and having held </p><p>every responsibility ranging from business development to strategy to </p><p>human resources, I would say business building is what I enjoy the </p><p>most. </p><p><BR><BR> </p><p>What was your big break? </p><p><BR><BR> </p><p>Securing funding for our cwow.com business plan. This gave me the </p><p>confidence that I had earned the trust of the business community and </p><p>they were willing to support my vision, capability and judgement. </p><p><BR><BR> </p><p>Who was your mentor and how did this person influence you? </p><p><BR><BR> </p><p>My father, who spent more than 30 years with the Swire Group and built </p><p>multiple businesses for it. He achieved the highest leaderships roles in </p><p>the business world through integrity, loyalty and commitment. He led by </p><p>example and earned respect from partners, employees and customers. </p><p><BR><BR> </p><p>Is there a secret to your success? </p><p><BR><BR> </p><p>Passion. I love what I do and pursue my career with intensity and </p><p>desire. </p><p><BR><BR> </p><p>How do you handle difficult clients? </p><p><BR><BR> </p><p>Preparation, follow-through and attention to detail. Three simple </p><p>concepts but almost impossible to execute perfectly. You can spend days </p><p>and weeks pitching and selling clients. You can wine and dine them. What </p><p>really keeps them coming back is great execution. Do it right for them </p><p>the first time and you will find that difficult clients can also be easy </p><p>to handle. </p><p><BR><BR> </p><p>What advice would you give to the next person to do your current </p><p>job? </p><p><BR><BR> </p><p>Always invest time in business relationships. Ultimately in business, </p><p>trust and confidence are still critical. Nothing replaces the personal </p><p>touch or a face-to-face meeting. </p><p><BR><BR> </p><p>What are you currently reading that will help you in your job? </p><p><BR><BR> </p><p>Books by the Dalai Lama including The Art of Happiness. </p><p><BR><BR> </p>