I developed a number of new advertising schemes and special projects for Star Ferry and Hong Kong Tramways. The Star Ferry's exterior advertising in particular generated extensive press coverage and long-term ad revenue for the company.
Virgin Atlantic, which I had the opportunity to work with on the Star Ferry project.
What would you do if you weren't in marketing?
I would be an experiential trainer on team-building and personal development.
Or, a writer or DJ, as I've always wanted to influence people.
What was your big break?
When I moved to an agency from an in-house marketing position in 2000.
I was prepared to face greater challenges for personal growth.
Who was your mentor and how did this person influence you?
Frankie Yick, who handles the external affairs of Wharf Holdings. This gentleman is humble, generous and honest. Journalists and staff view him as a friend. He has become more than just a source of information or a boss.
Is there a secret to your success?
I try to be myself and remain committed to what I've chosen. I also appreciate what I've achieved, but work to attain higher.
How do you handle difficult clients?
Be reasonable, patient and understanding. Try to understand that everyone gets angry or unreasonable occasionally, so always be patient.
What advice would you give to the next person to do your current job?
Balance creativity and reality. Act and think efficiently. Work smart.
Be ready to handle practical constraints. Don't expect applause or immediate reward, and be ready to take sharp criticism. Spend time communicating with people in the industry.
What are you currently reading that will help you in your job?
I am reviewing two Oglivy-related books written in the early 1990s and I find their propositions still stand. 'The Marketer's Guide to Public Relations' by Thomas L. Harris and 'Oglivy on Advertising' by David Ogilvy.
Who is the business person you most admire and why?
Richard Branson. Just like his brand, this man is sexy and charming. He has vision and the courage to take risks.
