McCann-Erickson has formally promoted Mr T.H. Peng to chief
executive officer and area director of Greater China - China, Hong Kong
and Taiwan.
Mr Peng, most recently the president of McCann-Erickson Taiwan, takes
over from Mr Joop Broeren, who recently departed for Europe to take up a
posting within the McCann network there.
Mr Peng is to manage offices in Taiwan, Hong Kong, Beijing, Guangzhou
and Shanghai, including policy-making, business operations, management,
account management and creative work.
Mr Peng, meanwhile, confirmed that McCann-Erickson Guangming Guangzhou
deputy managing director Mr Superman Cheng had recently resigned of his
own accord.
Mr Cheng has been replaced by Ms Wendy Tseng who has worked at
McCann-Erickson Taiwan for some years now.
Mr Peng said he would allocate half of his time in Hong Kong and the
other half in China.
In addition, McCann-Erickson Communications Group Taiwan CEO Eliot Lin
will head up McCann Taiwan.
Mr Peng added McCann-Erickson plans to set up McCann Relationship
Marketing, Future Band, McCann-Erickson Healthcare and Online Solution
in Taiwan, as well as McCann Relationship Marketing in Shanghai.
