MindShare Asia-Pacific is bringing two senior executives from
Europe to its regional operations in an effort to develop its media
investment management services in Asia-Pacific.
The company has appointed Nick Waters as chief executive officer,
Southeast Asia, and Andrew Valencia as managing partner.
Waters, currently managing partner, has been responsible for MindShare's
Ford Motor Company account in Europe and will move to Singapore to
manage the Unilever account across Asia-Pacific.
Valencia, who was previously managing partner, responsible for
MindShare's IBM account in Europe, the Middle East and Africa, will
relocate to Sydney as managing partner for IBM across Asia-Pacific.
According to Kelly Clark, MindShare chief executive officer,
Asia-Pacific, the appointments are consistent with the company's policy
of internal promotion, development and career progression.
"When a position comes up, we will look at rewarding talented managers
with the opportunity to grow within the international network and
develop expertise in all facets of MindShare's business," said Clark.
"Waters has been instrumental in MindShare's progress and brings proven
skills through experience at a multinational business across different
countries."
Both Waters and Valencia have been with MindShare since its launch.
"They were both with Ogilvy & Mather media before MindShare was there.
Since the launch, they have helped build up its identity from very early
days," said Clark.
Valencia's appointment is effective immediately, while Waters will join
MindShare's Singapore office from October 15.
Clark added: "The appointments go to show our commitment to the Asian
markets, and will allow us to sustain and further our business in the
region."
