CAREERS MEDIA: Sakda leaves Euro after 17 years for media role at McCann Thailand

<p>McCann-Erickson Thailand has appointed Mr Sakda Preechawipat as its </p><p>new executive media director. </p><p><BR><BR> </p><p>He was most recently at Euro RSCG in Bangkok as general manager; he had </p><p>been with the agency for more than 17 years. </p><p><BR><BR> </p><p>However, in returning to the media discipline, Mr Sakda said he felt he </p><p>was returning to his "first love" in advertising. </p><p><BR><BR> </p><p>"Media is the perfect combination of art (buying) and science </p><p>(planning)," he said. </p><p><BR><BR> </p><p>"It's the area I feel most comfortable in; it's my playground. The best </p><p>part of media is that it's the only area where the agency can debate </p><p>with clients on rationale, facts and figures, with no emotional </p><p>bias." </p><p><BR><BR> </p><p>Mr Sakda will partner Mr Paul Spender, McCann's current media director, </p><p>who has been promoted to vice-president. </p><p><BR><BR> </p>