CAREERS MEDIA: MindShare launches 'drive for excellence' programme

<p>MindShare Asia-Pacific has launched a new regional training </p><p>programme, called "Driving for Excellence". </p><p><BR><BR> </p><p>"Now, more than ever, training is fundamental to the future success of </p><p>media specialist companies," said MindShare Asia-Pacific chairman John </p><p>Steedman. </p><p><BR><BR> </p><p>"Fragmenting communication channels, increasingly sophisticated market </p><p>research and modelling techniques and a tightening labour market have </p><p>placed a higher focus on retaining and developing skilled staff." </p><p><BR><BR> </p><p>The programme is aimed at "increasing the potential" of all MindShare </p><p>staff in the region, helping to reinforce the need for staff to think as </p><p>communication experts rather than old-fashioned media planners and </p><p>buyers. </p><p><BR><BR> </p><p>The first seminar was recently held for North Asian markets in Suzhou </p><p>and was attended by delegates from the Beijing, Shanghai, Guangzhou, </p><p>Hong Kong, Taipei and Tokyo offices. </p><p><BR><BR> </p><p>The second seminar was held in Bangkok for all Southeast Asian markets, </p><p>and the final seminar is scheduled for Australasia to take place just </p><p>after the Olympics. </p><p><BR><BR> </p>