CAREERS MEDIA: James Murodch rises at StarTV

<p>Seismic shifts are taking place on a grand scale at StarTV, sparked </p><p>by appointment of Star co-chairman James Murdoch to the post of chairman </p><p>and CEO. </p><p><BR><BR> </p><p>Having staffed as interim co-chairman at the network since February, </p><p>27-year old Mr Murdoch demonstrated his skills overseeing the company's </p><p>worldwide new media strategy. </p><p><BR><BR> </p><p>Retaining his post as executive vice-president of News Corporation and </p><p>his membership of News Corporation's executive committee, Mr Murdoch </p><p>spearheads the company's interests in global Internet and digital media </p><p>ventures. </p><p><BR><BR> </p><p>In 1999 Mr Murdoch founded News Corp's US-based interactive publishing </p><p>subsidiary, News Digital Media and continues to oversee its global music </p><p>business. </p><p><BR><BR> </p><p>Boosting his appointment, Mr Bruce Churchill makes the corporate leap to </p><p>president and COO, having completed a four-year tenure as deputy chief </p><p>executive officer of Star. </p><p><BR><BR> </p><p>Mr churchill nd Mr Murdoch will be working in tandem to accelerate </p><p>Star's growth and implement what Mr churchill termed its </p><p>"multi-platform, multi-service strategy". </p><p><BR><BR> </p>

Seismic shifts are taking place on a grand scale at StarTV, sparked

by appointment of Star co-chairman James Murdoch to the post of chairman

and CEO.



Having staffed as interim co-chairman at the network since February,

27-year old Mr Murdoch demonstrated his skills overseeing the company's

worldwide new media strategy.



Retaining his post as executive vice-president of News Corporation and

his membership of News Corporation's executive committee, Mr Murdoch

spearheads the company's interests in global Internet and digital media

ventures.



In 1999 Mr Murdoch founded News Corp's US-based interactive publishing

subsidiary, News Digital Media and continues to oversee its global music

business.



Boosting his appointment, Mr Bruce Churchill makes the corporate leap to

president and COO, having completed a four-year tenure as deputy chief

executive officer of Star.



Mr churchill nd Mr Murdoch will be working in tandem to accelerate

Star's growth and implement what Mr churchill termed its

"multi-platform, multi-service strategy".