CAREERS MEDIA: Dobson joins Starcom

Mr Anthony Dobson has joined Starcom as the new regional research director for Asia-Pacific, replacing Mr Richard Fielding, who had moved to Chicago to head up Starcom's research team in the US. Before joining Starcom, Mr Dobson was employed at Turner International Hong Kong, as VP, research and strategic planning. He was responsible for all broadcast, marketing, brand and Internet research functions for CNN International, HBO, Cartoon Network & Turner Classic Movies across Asia-Pacific. One of Mr Dobson's many recent achievements at Turner was the conception, design and implementation of the pan-Asian New GenerAsians teens study. It was originally launched in 1998 however, was so successful it was repeated again 18 months later at the end of last year. At Starcom, he will be responsible for driving the agency's aggressive research agenda across the region, building on the strengths of previous initiatives and maximising the opportunities, which have resulted from the recent merger between the Starcom and MediaVest groups.

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