CAREERS MEDIA: Asia veteran now leading BBDO
<p>A 12-year veteran of Asia-Pacific, Mr Peter Wilken was most </p><p>recently COO/managing director of Leo Burnett Malaysia, where he led the </p><p>agency through the Asian economic crisis. </p><p><BR><BR> </p><p>In that time the agency rose two notches in the Ad Age rankings to No.3, </p><p>won 14 major pieces of new business, strengthened its No.1 creative </p><p>position and delivered double the average regional profitability. </p><p><BR><BR> </p><p>A significant proportion of his time in the region prior to joining </p><p>Burnett, however, was spent with Ogilvy & Mather, where he was posted in </p><p>Singapore, Hong Kong and the Philippines. </p><p><BR><BR> </p><p>Under his leadership as group MD of O&M Philippines, the agency more </p><p>than doubled in size and was voted the most creative agency in the </p><p>country for two consecutive years, winning more international awards </p><p>than the top 10 competitors combined. </p><p><BR><BR> </p><p>In his new role as regional MD of BBDO, Mr Wilken will report to the </p><p>network's president of international operations, Jean-Michel Goudard. </p><p><BR><BR> </p>