A 12-year veteran of Asia-Pacific, Mr Peter Wilken was most
recently COO/managing director of Leo Burnett Malaysia, where he led the
agency through the Asian economic crisis.
In that time the agency rose two notches in the Ad Age rankings to No.3,
won 14 major pieces of new business, strengthened its No.1 creative
position and delivered double the average regional profitability.
A significant proportion of his time in the region prior to joining
Burnett, however, was spent with Ogilvy & Mather, where he was posted in
Singapore, Hong Kong and the Philippines.
Under his leadership as group MD of O&M Philippines, the agency more
than doubled in size and was voted the most creative agency in the
country for two consecutive years, winning more international awards
than the top 10 competitors combined.
In his new role as regional MD of BBDO, Mr Wilken will report to the
network's president of international operations, Jean-Michel Goudard.
