CAREERS: Marketforce picks up award winning CD in Perth

<p>One of Australia's most-awarded copywriters - Mike Edmonds - has </p><p>taken the post of creative director at Perth's largest advertising </p><p>agency, Marketforce Advertising. </p><p><BR><BR> </p><p>Edmonds, the nation's only dual winner of the Best of Show at the Perth </p><p>Advertising and Design Club awards, fills the gap left by Adam Barker </p><p>and Lori Canalini who quit as joint creative directors to start up their </p><p>own shop. </p><p><BR><BR> </p><p>Marketforce group managing director John Driscoll has embraced Edmonds </p><p>as "the obvious" choice for the job. </p><p><BR><BR> </p><p>Edmonds joins Marketforce, which services clients on a national and </p><p>international scale, after 10 years at Perth-based 303 Advertising. </p><p><BR><BR> </p><p>Prior to that he spent seven years at JMA Ogilvy & Mather, also in </p><p>Perth. </p><p><BR><BR> </p><p>"We worked with some of the best clients in Perth and it was fun and we </p><p>did good work, but I just figured after 10 years it was time for a </p><p>change," Edmonds said. </p><p><BR><BR> </p><p>During his tenure, Edmonds has clocked up a plethora of awards, many for </p><p>work on some of Australia's largest brands such as Bank West, HBF health </p><p>cover, furniture brand Ikea, the West Australian Tourist Commission and </p><p>Channel Seven Western Australia. </p><p><BR><BR> </p><p>His portfolio of the past 15 years includes wins with the London </p><p>International Advertising Awards, New York Festival, AWARD, Golden </p><p>Stylus, One Show and ATV. </p><p><BR><BR> </p><p>In Perth, Edmonds collected the PADC Best of Show award twice, once for </p><p>a radio spot on road safety and again for a TVC promoting the theme park </p><p>Adventure World. </p><p><BR><BR> </p><p>While at 303 and JMA, the agencies each won the Campaign Brief Agency of </p><p>the Year awards. </p><p><BR><BR> </p><p>Marketforce has a number of specialist companies covering direct </p><p>marketing, PR, design and ecommerce. </p><p><BR><BR> </p><p>Edmonds appointment is just one of several recent high profile </p><p>shifts. </p><p><BR><BR> </p><p>Michael Newman also has resigned as executive creative director of </p><p>Saatchi & Saatchi Australia to set up his own consultancy, </p><p>Brandnewman. </p><p><BR><BR> </p><p>Newman's idea is to establish a resource centre where clients can access </p><p>creative, strategic, tactical and brand ideas. </p><p><BR><BR> </p><p>At the same time Samuelson Talbot has ended a worldwide search with the </p><p>appointment of former UK creative Alastair Simpson as joint creative </p><p>director. </p><p><BR><BR> </p>