CAREERS: Horry to expand D'Arcy S'pore regional business

<p>D'Arcy has appointed David Horry as associate regional creative </p><p>director based in Singapore as the agency prepares to lessen its </p><p>reliance on local clients and expand its base to include more regional </p><p>business. </p><p><BR><BR> </p><p>Horry was previously creative director at D'Arcy Bangkok. </p><p><BR><BR> </p><p>The appointment follows an announcement by D'Arcy's major client Procter </p><p>& Gamble that Singapore will be the regional headquarters for P&G AAI, </p><p>the unit which handles marketing for Southeast Asia and India. </p><p><BR><BR> </p><p>The ad agency is also focusing its efforts on Singapore to exploit the </p><p>city state's central location. "There's a lot of talented people here </p><p>who we feel can do good regional work for our clients," said Jan Gerits, </p><p>D'Arcy director of business development for Asia-Pacific. </p><p><BR><BR> </p><p>The Singapore office's increased regional work load has enabled it to </p><p>stay in profit this year, claimed Gerits. He predicted that the extra </p><p>work would lead the agency to increase staff from 21 to 30 people this </p><p>year. </p><p><BR><BR> </p><p>In addition, the agency is looking to grow via acquisitions as well as </p><p>through the setting up of a marketing services division later this year </p><p>to handle direct marketing, CRM and interactive work. </p><p><BR><BR> </p><p>"Most of our clients are active in these areas and it is our task to </p><p>bring it together coherently for our clients," said Gerits. </p><p><BR><BR> </p><p>"D'Arcy believes in brand optimisation which means communicating the </p><p>brand message through all the channels available," he said. </p><p><BR><BR> </p><p>"Having that total approach means we must acquire expertise in these </p><p>other areas." </p><p><BR><BR> </p><p>The agency is also moving into new premises - the Central Mall office </p><p>building - next month, which it will share with media agency </p><p>Starcom. </p><p><BR><BR> </p><p>D'Arcy's parent company Bcom3 also owns Starcom. </p><p><BR><BR> </p>