CAREERS: Hachette appoints Gu to serve China clients locally

<p>Hachette Filipacchi China has appointed a new associate publisher </p><p>for its seven consumer titles as it moves to strengthen client and </p><p>agency relationships in the mainland. </p><p><BR><BR> </p><p>Gu Ming will take on the newly-created position of associate publisher </p><p>and will be responsible for all advertising sales and marketing </p><p>activities for Elle, Woman's Day, Car and Drive and Bo L'Evenement </p><p>Sportif, as well as the company's custom publications, which include The </p><p>Wings of China, Joyce and BMW Magazine. </p><p><BR><BR> </p><p>Gu, who will report to Hachette Filipacchi China managing director Cao </p><p>Wei Ming, will be based in Shanghai and will aim to maximise the </p><p>company's China client and agency relationships. </p><p><BR><BR> </p><p>She will also handle marketing to the four main consumer groups which </p><p>Hachette targets, including women, automobile, sport and </p><p>business/lifestyle. </p><p><BR><BR> </p><p>Gu has been with the company since 1999, when she joined as the first </p><p>China division representative, based in Shanghai. </p><p><BR><BR> </p><p>"Hachette Filipacchi China's managing director, Cao We Ming, said: </p><p>"While we have been publishing in China for 13 years, it is only </p><p>recently that we have set up direct operations in Shanghai and </p><p>Beijing. </p><p><BR><BR> </p><p>"In terms of marketing and advertising, our goal is to establish real </p><p>value partnerships with our clients since we can now service them </p><p>locally." </p><p><BR><BR> </p><p>Gu was promoted to regional sales and marketing manager at Hachette's </p><p>regional head office in Hong Kong in 2000. </p><p><BR><BR> </p><p>She helped promote Hachette's publications in 10 regional markets and </p><p>was involved in pitching for regional business opportunities and </p><p>executed value-added creative advertising projects, said Cao. </p><p><BR><BR> </p>