He was most recently chief executive officer of Media Genesis. Prior to that, he was president of NBC Asia, and also ran the international operations of Television Broadcasts (TVB) in Hong Kong. Fung was also based in New York as vice-president, Far East, for the consumer products division of American Home Products.
said Fung, "but I will be able to bring an important perspective as a client to the company because one of our goals is to improve our services for clients and offer more added value. In fact, I have been a client of ACNielsen at TVB, NBC and Home Products, so I think this 20-year or so involvement will help the company by looking at things from the other side."
Another of Fung's goals is to create greater cross-business synergy between ACNielsen's key research divisions.
He will assume leadership of the ACNielsen marketing information group businesses in Greater China, Taiwan and South Korea.
"We want to be able to share the resources of our different units to be more competitive and attract more clients than our competitors. By creating this collaboration, we can have a very strong business.
"I'll also be looking at building our relationships with the trade for better data from retailers. This will help us broaden our sample so as to provide more accurate and timely data because we will also be increasing the frequency of our research, from say monthly to weekly and so on."
Fung said the people-driven nature of ACNielsen's business also meant the company would undertake major incentive programmes for staff career development.
He will also lead the company's expansion into China and South Korea.
He added: "I know these key markets well having worked in Asia for a long time, and speaking both Cantonese and Mandarin will be an advantage as we will be looking for expansion into China. We're expecting to gain a lot of work from the local Chinese businesses there, so language will be important in building those relationships."
