Yeo has 10 years experience in the media business working with a number of agencies - including Ammirati Puris Lintas and Initiative Media of the Interpublic Group in the first six years and subsequently with J.
Walter Thompson, handling accounts such as Air Lanka and Unilever and then DDB Needham, working on Air New Zealand, Westin regional and Volkswagen regional.
While at Zenith, Yeo was assigned to major accounts such as Nokia and Audi regional businesses. Yeo replaces AXN's former account manager Serene Lee.
Ong was deputy general manager for Mezzo Marketing Taiwan responsible for the company's profit and loss and personnel issues prior to joining AXN. She had also worked at JWT as media supervisor responsible for media planning and buying for accounts such as Motorola, IBM, Kodak, Scott Paper and Pizza Hut during her 10-year career. Ong replaces former marketing manager (AXN Taiwan) Edith Liang.
In Singapore, AXN also promoted sales service manager Annie Yuan to associate director of sales and services, overseeing Singapore, Malaysia and the Philippines. Daphne Chua has been appointed marketing manager for the AXN Challenge series.
