Association chairman, Jeffrey Yu, said the entry-level programme was aimed at "teaching the basics to young advertising executives. That programme was the stepping stone to what we have planned for this year".
As class sizes will be limited to between 30 and 40 students, the association will screen applications from people wishing to sign up for the programme.
On successful completion of the course, students will be awarded a certificate.
Top advertising professionals will conduct the courses and modules will incorporate what the 4As call "real world training".
Said Yu: "We want these certificates to represent the achievement of a standard and we hope that this will be able to lift the level of professionalism to a higher standard.
"We must make sure we grow as an industry to become more professional and to be attractive to young people looking for a lifelong career."
The bolder training initiatives come after Yu restructured the 4As organisation to make it more accountable to the industry.
The biggest change entailed allowing the sub-committee heads to sit on the executive committee board.
"Before we had a big executive committee but there were ad hoc reporting guidelines between the executive committee and the sub-committees. So we suffered big time over the call for entries scandal last year because the executive committee didn't know what the creative sub-committee was doing.
"With the new structure, the reporting and decision-making processes have become faster and more efficient,
said Yu.
The 4As will, therefore, be in a better position to address industry issues in a timely and effective manner.
Yu, who is also the president of Bates Asia, hopes that the educational foundation that began to be laid down from last year and the association's restructuring will re-energise the industry over the next few years.
