Carat wins Bayer China media

SHANGHAI - German pharmaceutical giant Bayer has awarded its agency-of-record media account for its key over-the counter brands, including vitamin C supplement Redoxon, gastric problem aid Talcid, pain reliever Saridon, and cold and flu medication White & Black, to Carat China, effective immediately.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now