The win for Carat follows a competitive pitch against incumbent Starcom and PHD.
Monitored billings for Bayer in 2008 totalled RMB 345 million (US$50m).
Monitored billings for Bayer in 2008 totalled RMB 345 million (US$50m).
Carat wins Bayer China media
SHANGHAI - German pharmaceutical giant Bayer has awarded its agency-of-record media account for its key over-the counter brands, including vitamin C supplement Redoxon, gastric problem aid Talcid, pain reliever Saridon, and cold and flu medication White & Black, to Carat China, effective immediately.
