Carat tipped for BMW win
Carat is tipped to hold on to BMW's media account in China following a pitch, pending an anticipated boost in media spend when the German carmaker steps up local production in China next year. Two local media agencies were also thought to be vying for the business. BMW is also holding separate pitches in Korea, thought to between Carat, Daehong, the inhouse agency of the Lotte Group, and Universal McCann, and in the Philippines, thought to be between Carat and incumbent MindShare.
