The move is in line with Carat also being appointed as media representatives for the airline’s long-haul arm, Air Asia X, while OMD will continue to work with AirAsia on existing projects.
The airline’s management had called for a media pitch in February as part of a bi-annual agency review while also looking to step up growth in North Asia.
The airline’s management had called for a media pitch in February as part of a bi-annual agency review while also looking to step up growth in North Asia.
Meanwhile Malaysia Airlines, its fiercest rival, has unveiled an ‘Everyday low fare’ programme, offering a million zero fare seats for flights around the Asean region, a marketing offensive that threatens AirAsia’s hold on low-cost airline travel.
