SIm has more than a decade of media experience in both traditional and digital media. Prior to joining Carat she worked with Neo@Ogilvy, Initiative Media and Starcom, working with key clients such as Tiger Beer, Sony, Western Union, SingTel, ING, Lego and Samsonite.
Anupriya Acharya, CEO of Aegis Media Singapore, said that with the recent addition of new business and with the market poised to turn around, the agency is focusing on expanding its capabilities.
"Eight people have been hired in the last quarter, some are replacements but mostly they are new hires, including digital positions. With Fiona on board we look forward to further driving the seamless integration between online and offline. She has a strong background in both these areas and has worked with local as well as regional clients."
Sim will report directly to Acharya.
In June this year Carat won the global media brief of Nokia worth an estimated US$500 million after a two-way final battle against ZentihOptimedia.
