China is the only ad market still expected to grow with Carat predicting a 4.6 per cent increase in 2009 although the rise is below the 10.9 per cent forecast for the market last year.
Japan and Australia’s ad spend is predicted to dip in 2009 by 5.5 per cent and 1.9 per cent, respectively. Next year, Australia’s spend is projected to grow 1.8 per cent while the Japanese market will not increase its ad-spend percentage.
Japan and Australia’s ad spend is predicted to dip in 2009 by 5.5 per cent and 1.9 per cent, respectively. Next year, Australia’s spend is projected to grow 1.8 per cent while the Japanese market will not increase its ad-spend percentage.
According to a report issued by the agency, advertising spend across the globe looks to increase in 2010 by a total of 0.7 per cent. Of the world’s key regions, Asia-Pacific is poised to rise the most by more than 4 per cent.
In comparison, Carat predicts Western Europe’s spend to increase .1 per cent while Central and Eastern Europe and the United States may decline by as much as 1 per cent and 2.7 per cent, respectively.
