The development comes after the office was placed under the remit of Singapore CEO Richard Leong, following the departure of previous Carat Hong Kong MD Stewart Li.
Swayne will report to Aegis Media Greater China CEO KF Lee. In addition, K Subramanian has been promoted regional communications planning director in Singapore.
Subramanian, previously executive director at Carat India, replaces Rob Kabus - who has been promoted to head of strategy worldwide, and relocates to San Francisco. “As Carat and sister company Synovate continue to invest in the better understanding of consumer behaviour, coupled with the integration of full service digital agency, wwwins into our Hong Kong offering, we are able to execute relevant and innovative media ideas,” said Swayne.
“The future is about precision and through being consumer centric and digitally ahead, Carat is in a strong position to lead our clients into the future”.
