Running the new shop as managing director is Myung-Hwan Oh, who
previously worked for Cheil Communications as regional director for
Europe and manager of Cheil's London office. The agency began media
buying last autumn ahead of its official launch. "It was imperative that
we were up and running as rapidly as possible,
said Oh, who expected
the new shop to bill US$15 million to US$25m this
year.
Carat Korea opened after a lengthy study by Kim Walker, regional director for North Asia. "We explored a number of options and decided that an independent operation would give us more flexibility to build the business."
