Carat lands Danone biscuit media account
Danone is to shift the China media brief for its biscuits division to Carat in 2006 as part of a global consolidation of its agencies, after handing the business to Starcom 12 months ago. Starcom's relationship with Coca-Cola prevented it from contesting Danone's water brands in China, which Carat already handles through a subsidiary.
