The win sees Carat displace global incumbent MindShare, although the Aegis agency previously held a minority of the business in this region. The development follows a final round pitch against MindShare and Zenith and Starcom.
“We have proved we can win some of these global pitches when the client requires consistency across a large number of markets,” said Carat regional CEO Patrick Stahle. In Asia-Pacific, Mattel’s largest media markets are Australia, China, India and Korea.
“We have proved we can win some of these global pitches when the client requires consistency across a large number of markets,” said Carat regional CEO Patrick Stahle. In Asia-Pacific, Mattel’s largest media markets are Australia, China, India and Korea.
