Carat and wwwins, both holdings under Aegis Group, have launched the service in response to the growing interest in digital as well as brands’ constraints while operating in the current economic environment. According to the agencies, the offering will advise brands on how to best spend money on digital based on a better understanding of the medium.
Virgin Atlantic Hong Kong is among the initiative’s first clients.
The venture will be based out of Hong Kong but aims to work with clients from across the region. It will be headed by Carat Hong Kong ‘s strategy director Carlos Palacios and wwwins Consulting Hong Kong’s strategic planning director Brandon Cheung.
