South China Media has revamped its business and financial title
Capital, injecting HK$2 million (US$256,000) into a drive
to promote the improvements.
The monthly will boost its frequency to bi-weekly, improve its business
and economic analysis and introduce a lifestyle section. Marketing
director, Kitty Wong, said the investment was made as the 14-year-old
title was looking to substantially grow its advertising revenue,
circulation and readership base.
From its existing circulation of 35,000 copies, the company is pushing
to hit 80,000 copies . A television, radio and print campaign, created
to boost Capital's readership drive, is due to break shortly.
