Capital in HK$2m drive to bolster circulation base

<p>South China Media has revamped its business and financial title </p><p>Capital, injecting HK$2 million (US$256,000) into a drive </p><p>to promote the improvements. </p><p><BR><BR> </p><p>The monthly will boost its frequency to bi-weekly, improve its business </p><p>and economic analysis and introduce a lifestyle section. Marketing </p><p>director, Kitty Wong, said the investment was made as the 14-year-old </p><p>title was looking to substantially grow its advertising revenue, </p><p>circulation and readership base. </p><p><BR><BR> </p><p>From its existing circulation of 35,000 copies, the company is pushing </p><p>to hit 80,000 copies . A television, radio and print campaign, created </p><p>to boost Capital's readership drive, is due to break shortly. </p><p><BR><BR> </p>