The Canon radio spot beat out competition from Mercedes-Benz’s ‘Nothing’ from BBDO Germany, and Marshall Music’s ‘Drums’ from BBDO Cape Town. Asia’s other top performers in the category both won Silver Lions: Y&R Malaysia, for its ‘Brushing’ ad for Colgate-Palmolive, and JWT Jakarta’s ‘Lonely’ spot for Johnson & Johnson Indonesia.
Australasian agencies claimed two Silver Lions, while Y&R Malaysia and Mudra also won Bronze Lions.
In the Media category, AMF Pension’s ‘MMS’, by Sweden’s Forsman & Bodenfors, won the Grand Prix. Other Asia-Pacific metal winners included Silver Lions for Sky Television’s ‘Inside the Criminal Mind’ by OMD New Zealand, and the Tokyo Metropolitan Government’s ‘Toei Station Stadium’ by Dentsu Tokyo.
