Canon | Smile | Hong Kong

Canon is putting a smile back on the faces of Hong Kong citizens who had forgone their smiles due to the pessimistic economic outlook.

Said to be the brand that promises ‘delighting you always’, the camera brand is literally putting a smile on everyone’s face no matter where or who they are.



Credits:
Project Smile
Client Canon Hong Kong
Creative agency
Dentsu China
Executive creative director Albert Wong
Group creative director Nathan Lin
Production house Film Factory
Director Louis Ng
Exposure Television