The corporate identity has been developed by Hydrogen, which is positioning the brand around two key promises - efficiency and professionalism. The new logo has been designed in grey and red to compose the ‘irs’ letters, with a view to creating a simple and minimal impression that will align itself for digital platforms as well.
The marketing platform consists of brochures, posters on irs’ vehicles, sales kits and conference meetings, however Hydrogen is planning further work with the company to expand its communications strategy to include outdoor billboards, print and online.
The new service is designed to target administrative managers of accounting, finance, insurance and law firms in Hong Kong. All documents collected will be digitised and stored electronically with a customised, high-security records program, with clients able to access the stored data online.
