Matthew Miller
Jun 19, 2014

Cannes winners: Cyber, Design, Press, Product Design, Radio

CANNES - Asia-Pacific agencies won no Grand Prix in the Cyber, Design, Press, Product Design and Radio categories Wednesday night at Cannes 2014, but did very well in the Design section, winning seven of the 12 Gold Lions awarded.

Cannes winners: Cyber, Design, Press, Product Design, Radio

Gold Lions in Design went to:

  • Dentsu Tokyo
  • Dentsu Nagoya / OpenEnds Nagoya (2)
  • Red Fuse Communications Hong Kong / Y&R Malaysia Kuala Lumpur (whose work for Colgate-Palmolive in Myanmar is pictured)
  • Mr_Design Tokyo
  • Ogilvy & Mather India Mumbai and
  • Hakuhodo Tokyo.

In the Cyber category, Dentsu Tokyo's 'Sound of Honda' won two Golds, but overall APAC agencies took home only 24 out of the category's 142 awards (17 per cent).

In Press, four APAC agencies won Golds (out of 17 awarded in the category): Lowe Vietnam Ho Chi Minh City, Grey Worldwide India Mumbai, Lowe China Shanghai and Y&R Beijing.

In the Product Design category, Samsung Electronics won two Lions.

In Radio, Asia-Pacific agencies were shut out of the Gold awards and won only seven awards out of the 49 the jury bestowed (14 per cent).

Tables showing all of the APAC winners in the Cyber, Design, Press, Product Design and Radio categories follow. Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.

CYBER

Title Advertiser Product Entrant / Agency Country
GOLD        
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
SILVER        
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai / JWT INDIA Bangalore INDIA
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
BRONZE        
WORDSCANBEWEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH OGILVY BEIJING CHINA
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA
LABELS AGAINST WOMEN P&G PHILIPPINES PANTENE BBDO GUERRERO Makati City THE PHILIPPINES
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai / JWT INDIA Bangalore INDIA
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION SCHOOLS OGILVY & MATHER INDIA Mumbai INDIA
I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney / SOAP CREATIVE Sydney AUSTRALIA
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA
MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA VML Sydney AUSTRALIA
KNOW YOUR ENGLISH' WEB BANNERS BRITISH COUNCIL SINGAPORE PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE
MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA VML Sydney AUSTRALIA
KNOW YOUR ENGLISH' WEB BANNERS BRITISH COUNCIL PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE
#BRINGDOWNTHEKING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA
MAKE EVERY YARD COUNT NIKE NIKE CRICKET JWT INDIA Mumbai INDIA
I TOUCH MYSELF CANCER COUNCIL BREAST CANCER JWT Sydney AUSTRALIA
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
RIP CURL SEARCH GPS RIP CURL SURFING SPORTSWEAR & EQUIPMENT VML Sydney AUSTRALIA
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND
MELBOURNE REMOTE CONTROL TOURIST TOURISM VICTORIA TOURISM VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA

DESIGN

Title Advertiser Entrant / Agency Country
GOLD      
THE BEAUTIFUL BLACK LIST YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN
CAVITIES ATTACK AT NIGHT / GOOD FOOD VS BAD FOOD / GRANDPA'S TEETH COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur HONG KONG
TAMABI TAMA ART UNIVERSITY MR_DESIGN Tokyo JAPAN
:{TO:) CLEFTTOSMILE OPERATION SMILE INDIA OGILVY & MATHER INDIA Mumbai INDIA
PENGUIN NAVI SUNSHINE AQUARIUM HAKUHODO Tokyo JAPAN
SILVER      
ROLLING EGGS SHIGA ART SCHOOL CREATIVE POWER UNIT Tokyo JAPAN
CAVITIES ATTACK AT NIGHT / GOOD FOOD VS BAD FOOD / GRANDPA'S TEETH COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG
MOTHER BOOK KISHOKAI MEDICAL CORPORATION DENTSU Nagoya / OPENENDS Nagoya JAPAN
THE BEAUTIFUL BLACK LIST YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN
HANDS ON SEARCH YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING CHINA
TURNING EDUCATION INTO PACKAGING COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon HONG KONG
BRONZE      
140TH TAISEI CORPORATION DENTSU Tokyo / COMMON DESIGN Tokyo JAPAN
WHITE SHADOW DMG::EVENTS JAPAN HAKUHODO Tokyo JAPAN
EFFECTIVE MICROORGANISMS CALENDAR EMRO ASIA CO.,LTD CREATIVE JUICE\BANGKOK THAILAND
LIGHT AFTER SCHOOL HAIER PUBLICIS SHANGHAI CHINA
GOAL IS THE GOLD YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU Tokyo JAPAN
CAPTURED IN AUDIO PENGUIN CHINA Y&R BEIJING CHINA
MANGO / PEAR / TANGERINE PERFETTI VAN MELLE McCANN WORLDGROUP INDIA Mumbai INDIA
THE BOTTLED WALKMAN SONY NZ FCB NEW ZEALAND Auckland NEW ZEALAND
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN
INVISIBLE PEOPLE UNHCR CHEIL WORLDWIDE Seoul SOUTH KOREA
CUP SAKE ASABIRAKI CO.,LTD / TOMITA SHUZO INC. HAKUHODO Tokyo JAPAN
THE BOTTLED WALKMAN SONY NZ FCB NEW ZEALAND Auckland NEW ZEALAND
NEWS BOTTLE! THE MAINICHI NEWSPAPERS DENTSU Tokyo JAPAN
HATTERS VEGETABLES PERFECTION FRESH/COLES WHYBIN\TBWA SYDNEY AUSTRALIA
HOTEL JAPAN HOTEL JAPAN MORI Tokyo / DENTSU Tokyo / PEN. TOKYO JAPAN
UU 3D CUSTOM FIGURINES KINETIC + SCOTTS SQUARE + MIKANBAKO KINETIC SINGAPORE SINGAPORE

PRESS

Title Advertiser Product Entrant / Agency Country Production Company
GOLD          
JOYSTICK VS. FOOTBALL / TABLET VS. TREE / MOBILE VS. SAND UNILEVER OMO LOWE VIETNAM Ho Chi Minh City VIETNAM  
CHOO-CHOO / REMOTE CONTROL / CAMERA PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA  
SPEED LIMIT / NO LEFT TURN / NO TRUCKS / NO U-TURN / TRAFFIC LIGHT AHEAD / NO ENTRY SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA  
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA  
UN / TROIS / CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE  
KINDERGARTEN / PRIMARY SCHOOL NBTY(CHINA) TRADING NEURO-PS GREY GROUP CHINA Beijing CHINA  
SILVER          
BLISSFUL DOG / CONFUSED DOG / WINDBLOWN DOG PANASONIC NANOE AUTOMOTIVE TECHNOLOGY SAATCHI & SAATCHI Sydney AUSTRALIA FREEWAY REPS Sydney
RHINO / SHARK / TIGER WWF WWF LEO BURNETT SYDNEY AUSTRALIA ILLUSION Bangkok
UN / DEUX / TROIS / CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE  
UN / DEUX / TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE  
BRONZE          
HOUSE / ANTIQUE STORE / MUSIC STORE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai INDIA PAINTBOX Mumbai
ANGEL VS DEMON / WIZARD VS WITCH / PERSEUS VS MEDUSA NEWELL RUBBERMAID PAPERMATE LIQUID PAPER TBWA\KUALA LUMPUR MALAYSIA  
BIG MAC LEGENDS: DARTH VADER / SUPERMAN McDONALDS McDONALDS DDB Sydney AUSTRALIA  
A / B / P ACCIDENT PREVENTION NETWORK ACCIDENT PREVENTION NETWORK OGILVY & MATHER Bangkok THAILAND  
HOLMES / PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY PENGUIN GROUP (CHINA) AUDIOBOOKS Y&R BEIJING CHINA  
PLASTIC KIDS / PLASTIC GRANDMA \ PLASTIC DUDES SM PRIME HOLDINGS INC. SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES  
SPEED LIMIT / NO U-TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA  

PRODUCT DESIGN

Title Advertiser Entrant / Agency Country
LION      
FOOD SHOWCASE SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS Seoul SOUTH KOREA
SAMSUNG GALAXY CORE ADVANCE SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS Seoul / SAMSUNG ELECTRONICS Seoul SOUTH KOREA

RADIO

Title Advertiser Product Entrant / Agency Country Production Company
SILVER          
ARGUMENT / TEARS / REFILL MARS CHOCOLATE AUSTRALIA   CLEMENGER BBDO MELBOURNE  AUSTRALIA FLAGSTAFF STUDIOS Melbourne
THE ALPINE MARMOT / MARATHON CYCLISTS / TOILETS CAPI SPARKLING MINERAL WATER SAATCHI & SAATCHI Sydney AUSTRALIA  
TALKIES MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND NZ RADIO TRAINING SCHOOL Auckland
SAFE DRIVING PROGRAM: MEETING / DAD / BALLET SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA EARDRUM AUSTRALIA Sydney / SONG ZU Sydney
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND NZ RADIO TRAINING SCHOOL Auckland
BRONZE          
CHEETAH / JUSTIN OLYMPUS MALAYSIA OLYMPUS OM-D E-M10 BBDO PROXIMTY SINGAPORE SINGAPORE SONG ZU SINGAPORE Singapore
ZZZ RADIO - PAMPERS P&G DISTRIBUTING PHILIPPINES, INC. PAMPERS DIAPERS ACE SAATCHI & SAATCHI Manila THE PHILIPPINES  

 

 

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