
Gold Lions in Design went to:
- Dentsu Tokyo
- Dentsu Nagoya / OpenEnds Nagoya (2)
- Red Fuse Communications Hong Kong / Y&R Malaysia Kuala Lumpur (whose work for Colgate-Palmolive in Myanmar is pictured)
- Mr_Design Tokyo
- Ogilvy & Mather India Mumbai and
- Hakuhodo Tokyo.
In the Cyber category, Dentsu Tokyo's 'Sound of Honda' won two Golds, but overall APAC agencies took home only 24 out of the category's 142 awards (17 per cent).
In Press, four APAC agencies won Golds (out of 17 awarded in the category): Lowe Vietnam Ho Chi Minh City, Grey Worldwide India Mumbai, Lowe China Shanghai and Y&R Beijing.
In the Product Design category, Samsung Electronics won two Lions.
In Radio, Asia-Pacific agencies were shut out of the Gold awards and won only seven awards out of the 49 the jury bestowed (14 per cent).
Tables showing all of the APAC winners in the Cyber, Design, Press, Product Design and Radio categories follow. Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.
Title | Advertiser | Product | Entrant / Agency | Country |
GOLD | ||||
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
SILVER | ||||
MAKE EVERY YARD COUNT | NIKE | NIKE CRICKET | JWT INDIA Mumbai / JWT INDIA Bangalore | INDIA |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
BRONZE | ||||
WORDSCANBEWEAPONS | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | CENTER FOR PSYCHOLOGICAL RESEARCH | OGILVY BEIJING | CHINA |
MELBOURNE REMOTE CONTROL TOURIST | TOURISM VICTORIA | TOURISM VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
LABELS AGAINST WOMEN | P&G PHILIPPINES | PANTENE | BBDO GUERRERO Makati City | THE PHILIPPINES |
MAKE EVERY YARD COUNT | NIKE | NIKE CRICKET | JWT INDIA Mumbai / JWT INDIA Bangalore | INDIA |
MESSAGE BARTER | THE AKANKSHA FOUNDATION | THE AKANKSHA FOUNDATION SCHOOLS | OGILVY & MATHER INDIA Mumbai | INDIA |
I TOUCH MYSELF | CANCER COUNCIL | BREAST CANCER | JWT Sydney / SOAP CREATIVE Sydney | AUSTRALIA |
MELBOURNE REMOTE CONTROL TOURIST | TOURISM VICTORIA | TOURISM VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
MISSING PERSON PRE-ROLL | AUSTRALIAN FEDERAL POLICE | FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA | VML Sydney | AUSTRALIA |
KNOW YOUR ENGLISH' WEB BANNERS | BRITISH COUNCIL SINGAPORE | PRIVATE EDUCATION | GREY GROUP Singapore | SINGAPORE |
MISSING PERSON PRE-ROLL | AUSTRALIAN FEDERAL POLICE | FEDERAL POLICE AGENCY OF THE COMMONWEALTH OF AUSTRALIA | VML Sydney | AUSTRALIA |
KNOW YOUR ENGLISH' WEB BANNERS | BRITISH COUNCIL | PRIVATE EDUCATION | GREY GROUP Singapore | SINGAPORE |
#BRINGDOWNTHEKING | SKY TELEVISION | GAME OF THRONES SEASON 4 LAUNCH | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
MELBOURNE REMOTE CONTROL TOURIST | TOURISM VICTORIA | TOURISM VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
MAKE EVERY YARD COUNT | NIKE | NIKE CRICKET | JWT INDIA Mumbai | INDIA |
I TOUCH MYSELF | CANCER COUNCIL | BREAST CANCER | JWT Sydney | AUSTRALIA |
ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
RIP CURL SEARCH GPS | RIP CURL | SURFING SPORTSWEAR & EQUIPMENT | VML Sydney | AUSTRALIA |
THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | GALAXY S4 | COLENSO BBDO Auckland | NEW ZEALAND |
MELBOURNE REMOTE CONTROL TOURIST | TOURISM VICTORIA | TOURISM VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
Title | Advertiser | Entrant / Agency | Country |
GOLD | |||
THE BEAUTIFUL BLACK LIST | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO | DENTSU Tokyo | JAPAN |
MOTHER BOOK | KISHOKAI MEDICAL CORPORATION | DENTSU Nagoya / OPENENDS Nagoya | JAPAN |
MOTHER BOOK | KISHOKAI MEDICAL CORPORATION | DENTSU Nagoya / OPENENDS Nagoya | JAPAN |
CAVITIES ATTACK AT NIGHT / GOOD FOOD VS BAD FOOD / GRANDPA'S TEETH | COLGATE-PALMOLIVE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur | HONG KONG |
TAMABI | TAMA ART UNIVERSITY | MR_DESIGN Tokyo | JAPAN |
:{TO:) CLEFTTOSMILE | OPERATION SMILE INDIA | OGILVY & MATHER INDIA Mumbai | INDIA |
PENGUIN NAVI | SUNSHINE AQUARIUM | HAKUHODO Tokyo | JAPAN |
SILVER | |||
ROLLING EGGS | SHIGA ART SCHOOL | CREATIVE POWER UNIT Tokyo | JAPAN |
CAVITIES ATTACK AT NIGHT / GOOD FOOD VS BAD FOOD / GRANDPA'S TEETH | COLGATE-PALMOLIVE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon | HONG KONG |
MOTHER BOOK | KISHOKAI MEDICAL CORPORATION | DENTSU Nagoya / OPENENDS Nagoya | JAPAN |
THE BEAUTIFUL BLACK LIST | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO | DENTSU Tokyo | JAPAN |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN |
HANDS ON SEARCH | YAHOO! JAPAN | HAKUHODO KETTLE Tokyo | JAPAN |
WORDS CAN BE WEAPONS | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | OGILVY BEIJING | CHINA |
TURNING EDUCATION INTO PACKAGING | COLGATE-PALMOLIVE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon | HONG KONG |
BRONZE | |||
140TH | TAISEI CORPORATION | DENTSU Tokyo / COMMON DESIGN Tokyo | JAPAN |
WHITE SHADOW | DMG::EVENTS JAPAN | HAKUHODO Tokyo | JAPAN |
EFFECTIVE MICROORGANISMS CALENDAR | EMRO ASIA CO.,LTD | CREATIVE JUICE\BANGKOK | THAILAND |
LIGHT AFTER SCHOOL | HAIER | PUBLICIS SHANGHAI | CHINA |
GOAL IS THE GOLD | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO | DENTSU Tokyo | JAPAN |
CAPTURED IN AUDIO | PENGUIN CHINA | Y&R BEIJING | CHINA |
MANGO / PEAR / TANGERINE | PERFETTI VAN MELLE | McCANN WORLDGROUP INDIA Mumbai | INDIA |
THE BOTTLED WALKMAN | SONY NZ | FCB NEW ZEALAND Auckland | NEW ZEALAND |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN |
INVISIBLE PEOPLE | UNHCR | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
CUP SAKE | ASABIRAKI CO.,LTD / TOMITA SHUZO INC. | HAKUHODO Tokyo | JAPAN |
THE BOTTLED WALKMAN | SONY NZ | FCB NEW ZEALAND Auckland | NEW ZEALAND |
NEWS BOTTLE! | THE MAINICHI NEWSPAPERS | DENTSU Tokyo | JAPAN |
HATTERS VEGETABLES | PERFECTION FRESH/COLES | WHYBIN\TBWA SYDNEY | AUSTRALIA |
HOTEL JAPAN | HOTEL JAPAN | MORI Tokyo / DENTSU Tokyo / PEN. TOKYO | JAPAN |
UU 3D CUSTOM FIGURINES | KINETIC + SCOTTS SQUARE + MIKANBAKO | KINETIC SINGAPORE | SINGAPORE |
Title | Advertiser | Product | Entrant / Agency | Country | Production Company |
GOLD | |||||
JOYSTICK VS. FOOTBALL / TABLET VS. TREE / MOBILE VS. SAND | UNILEVER | OMO | LOWE VIETNAM Ho Chi Minh City | VIETNAM | |
CHOO-CHOO / REMOTE CONTROL / CAMERA | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai | INDIA | |
SPEED LIMIT / NO LEFT TURN / NO TRUCKS / NO U-TURN / TRAFFIC LIGHT AHEAD / NO ENTRY | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai | CHINA | |
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY | PENGUIN GROUP (CHINA) | AUDIOBOOKS | Y&R BEIJING | CHINA | |
UN / TROIS / CINQ | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMTY SINGAPORE | SINGAPORE | |
KINDERGARTEN / PRIMARY SCHOOL | NBTY(CHINA) TRADING | NEURO-PS | GREY GROUP CHINA Beijing | CHINA | |
SILVER | |||||
BLISSFUL DOG / CONFUSED DOG / WINDBLOWN DOG | PANASONIC | NANOE AUTOMOTIVE TECHNOLOGY | SAATCHI & SAATCHI Sydney | AUSTRALIA | FREEWAY REPS Sydney |
RHINO / SHARK / TIGER | WWF | WWF | LEO BURNETT SYDNEY | AUSTRALIA | ILLUSION Bangkok |
UN / DEUX / TROIS / CINQ | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMTY SINGAPORE | SINGAPORE | |
UN / DEUX / TROIS | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMTY SINGAPORE | SINGAPORE | |
BRONZE | |||||
HOUSE / ANTIQUE STORE / MUSIC STORE | GODREJ | SECURITY SOLUTIONS | JWT INDIA Mumbai | INDIA | PAINTBOX Mumbai |
ANGEL VS DEMON / WIZARD VS WITCH / PERSEUS VS MEDUSA | NEWELL RUBBERMAID | PAPERMATE LIQUID PAPER | TBWA\KUALA LUMPUR | MALAYSIA | |
BIG MAC LEGENDS: DARTH VADER / SUPERMAN | McDONALDS | McDONALDS | DDB Sydney | AUSTRALIA | |
A / B / P | ACCIDENT PREVENTION NETWORK | ACCIDENT PREVENTION NETWORK | OGILVY & MATHER Bangkok | THAILAND | |
HOLMES / PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY | PENGUIN GROUP (CHINA) | AUDIOBOOKS | Y&R BEIJING | CHINA | |
PLASTIC KIDS / PLASTIC GRANDMA \ PLASTIC DUDES | SM PRIME HOLDINGS INC. | SM ECO BAG | LOWE PHILIPPINES Makati City | THE PHILIPPINES | |
SPEED LIMIT / NO U-TURN | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai | CHINA |
Title | Advertiser | Entrant / Agency | Country |
LION | |||
FOOD SHOWCASE | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS Seoul | SOUTH KOREA |
SAMSUNG GALAXY CORE ADVANCE | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS Seoul / SAMSUNG ELECTRONICS Seoul | SOUTH KOREA |
Title | Advertiser | Product | Entrant / Agency | Country | Production Company |
SILVER | |||||
ARGUMENT / TEARS / REFILL | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLAGSTAFF STUDIOS Melbourne | |
THE ALPINE MARMOT / MARATHON CYCLISTS / TOILETS | CAPI SPARKLING | MINERAL WATER | SAATCHI & SAATCHI Sydney | AUSTRALIA | |
TALKIES | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | NZ RADIO TRAINING SCHOOL Auckland |
SAFE DRIVING PROGRAM: MEETING / DAD / BALLET | SAMSUNG | S-DRIVE | LEO BURNETT SYDNEY | AUSTRALIA | EARDRUM AUSTRALIA Sydney / SONG ZU Sydney |
K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | NZ RADIO TRAINING SCHOOL Auckland |
BRONZE | |||||
CHEETAH / JUSTIN | OLYMPUS MALAYSIA | OLYMPUS OM-D E-M10 | BBDO PROXIMTY SINGAPORE | SINGAPORE | SONG ZU SINGAPORE Singapore |
ZZZ RADIO - PAMPERS | P&G DISTRIBUTING PHILIPPINES, INC. | PAMPERS DIAPERS | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |