Over the weekend, awards were handed out in the Film, Titanium and Integrated categories. In the Film category, 16 gold, 36 silver and 35 bronze Lions were awarded out of 261 shortlisted entries. The Film Grand Prix went to Tribal DDB Amsterdam for the Philips Interactive Film ‘Carousel’.
The final results mean that Asia-Pacific agencies took home six Grand Prix, 30 gold, 40 silver and 88 bronze, plus five of the new PR awards. That compares with four Grand Prix, 27 gold, 40 silver and 75 bronze in 2008, which was previously the region’s best performance.
Advertising Agency of the Year was given to DDB São Paulo. The Network of the Year award was presented to BBDO. The Advertiser of the Year went to Volkswagen.
The Palme d’Or for production was awarded to Phenomena Thailand.
Terry Savage, the festival chairman, said that despite a sharp drop in attendance, Cannes had still been a succes. "The numbers are down but this is a reflection of the business. When the industry finds it tougher, we find it tougher. Delegates are down 40 per cent but this is still the fifth biggest Cannes,” he said. “We had a record number of people here last year. But this year we have the most powerful players here and the focus for us has been putting on a great show and ensuring the content is relevant."
Click to see Media's exclusive photos from Cannes.
Click to see the final tally broken down by country.
