Cannes Lions organisers fine-tune Titanium contest

Organisers of the Cannes Lions International Advertising Festival 2006 have clarified the definition of the Titanium Lion contest, after extensive consultation with the industry. Among the changes is the removal of the word 'integrated', because organisers felt it should not be labelled in a conventional way. The sub-categories such as telecommunications, toothpaste and beauty product have also been dropped, to create a larger focus on the overall creative idea.