Expectations have been boosted by last year's unprecedented success. Combined together, creative agencies from the Greater China region took home one Grand Prix, nine silver and 11 bronze Lions.
With only half of the shortlists announced, it is still too early to make any predictions. At press time, 40 entries from the Greater China region have been shortlisted for an award at the Cannes Festival - six from Beijing, twelve from Shanghai, five from Guangzhou, 15 from Hong Kong and two from Taiwan.
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Shortlisted entries from Greater China
Direct Lions
A04 Direct Response Digital: Mobile Marketing
- Hidden Sound Campaign, Leo Burnett Hong Kong
A07 Ambient Media (Large Scale)
- Eye In The Sky, Ogilvy Shanghai China
C03 Other Consumer Products (Including Durable Goods)
- See The Love, Ogilvy & Mather Taiwan
C07 Retail & E-Commerce, Including Restaurants
- Hidden Sound Campaign, Leo Burnett Hong Kong
Promo & Activation Lions
A01 Event And Field Marketing
- See The Love, Ogilvy & Mather Taiwan
A03 Ambient Promotion: Large Scale
- Non-Stick Pans, Leo Burnett Shanghai China
A05 Best Use Of Merchandising/In-Store Marketing, Including Promotional Packaging
- 70 Instant Message Packs, DDB Hong Kong
A08 Best Use Of Print Or Standard Outdoor In A Promotional Campaign
- Music Everyone, Grey Hong Kong
B01 Fast Moving Consumer Goods
- Red Flag, The North Face Sports Clothing, Ogilvy Shanghai China
B08 Retail And E-Commerce, Including Restaurants
- Hidden Sound Campaign, Zoo Records Alternative Music Shop, Leo Burnett Hong Kong
PR Lions
A10 Corporate Communication
- Happy Birthday, China! Deppon Express Logistics Company, CC&E Guangzhou China
Outdoor Lions
A10 Toiletries
- Columbus, Huggies Diaper, Ogilvy Beijing China
- Zorro, Huggies Diaper, Ogilvy Beijing China
- Snow White, Huggies Diaper, Ogilvy Beijing China
A14 Cars & Automotive Services
- Grassland Land Rover, Land Rover, Y&R Beijing China
- Mountain Land Rover, Land Rover, Y&R Beijing China
- Desert Land Rover, Land Rover, Y&R Beijing China
B03 Consumer Products: Household
- Antique, Midea, Security Camera, Ogilvy Shanghai China
- Safe, Midea, Security Camera, Ogilvy Shanghai China
- Car, Midea, Security Camera, Ogilvy Shanghai China
B05 Consumer Products: Clothing, Footwear & Accessories
- Beijing, Huawei, Gps Phone, CC&E Guangzhou China
- Shanghai, Huawei, Gps Phone, CC&E Guangzhou China
C02 Ambient: Small Scale Special Solutions
- Umbrella Bags, The Lotus Charity Society, Donation Appeal, Grey Hong Kong
C03 Ambient: Special Build
- Live Review, Timeout Magazine, Leo Burnett Hong Kong
- Knee Vigconic, Osteomaker, Chinese Medicine, Leo Burnett Hong Kong
- Arm Vigconic, Osteomaker, Chinese Medicine, Leo Burnett Hong Kong
C04 Ambient: Stunts & Live Advertising
- Trailer, Ikea, Leo Burnett Hong Kong
- Supor Non-Stick Pans, Leo Burnett Shanghai China
C05 Ambient: Transit
- Green Pedestrian Crossing, China Environmental Protection Foundation, Environmental Awareness, DDB China Group Shanghai China
Media Lions
A07 Best Use Of Ambient Media: Small Scale
- Umbrella Bags, The Lotus Charity Society (Hong Kong), Grey Hong Kong
C01 Fast Moving Consumer Goods
- 70 Instant Message Packs, Vitasoy International Holdings, Soya Drinks, DDB Hong Kong
C03 Clothing, Footwear & Accessories
- Red Flag, The North Face, Outdoor Gear, Ogilvy Shanghai China
Press Lions
A01 Savoury Foods
- Orchard Fruit Peekaboo, Organic Town, Organic Baby Food, Leo Burnett Hong Kong
- Grandma's Turkey Dinner, Organic Town, Organic Baby Food Leo Burnett Hong Kong
- Pumpkin Pie, Organic Town, Organic Baby Food, Leo Burnett Hong Kong
A07 Home Appliances & Furnishings
- Antique, Midea, Security Camera, Ogilvy Shanghai China
- Safe, Midea, Security Camera, Ogilvy Shanghai China
- Car, Midea, Security Camera, Ogilvy Shanghai China
A15 Home Electronics & Audio-Visual
- Hong Kong, Huawei, Gps Phone, CC&E Guangzhou China
- Shanghai, Huawei Gps Phone, CC&E Guangzhou China
