Three of the five Hong Kong entries are produced by Leo Burnett. 'Hidden sound campaign', developed for Zoo Records by Leo Burnett Hong Kong, has already been awarded with a gold Lion in the Direct category yesterday.
'Green Pedestrian Crossing,' developed for China Environmental Protection Foundation by DDB Shanghai, has also been shortlisted for the Outdoor category.
In contrast to the Cyber category shortlist which is clearly dominated by Japan, the Design shortlist includes entries from across the region, including 10 from Japan, seven from India and three from New Zealand.
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Shortlisted entries from Asia-Pacific
A02 Posters
- HIDDEN SOUND CAMPAIGN, ZOO RECORDS, ALTERNATIVE MUSIC SHOP, LEO BURNETT Hong Kong
A03 Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
- UNEQUAL CHILDHOOD PAPER-CUTTING, CHRISTINA NOBLE CHILDREN'S FOUNDATION, CHILDREN'S CHARITY, LEO BURNETT Hong Kong
A05 Stationery
- PUNCH NAME CARD SET, HONG KONG ACUPUNCTURISTS ASSOCIATION, MEDICAL PROFESSIONAL ALLIANCE, LEO BURNETT Hong Kong
A08 Typography
- X EXHIBITION, SGDA, GRAPHIC DESIGN EXHIBITON, SENSETEAM Shenzhen
A09 Self Promotion
- THE ORANGE SQUID, BRAIN MAGAZINE, DESIGN AND ADVERTISING MAGAZINE, McCANN WORLDGROUP Hong Kong
A10 Point of Sale
- CUT/RARITY/REFLECTION, CHOW TAI FOOK JEWELLERY, 3_EX DIAMOND, DDB HONG KONG
B01 Environmental Design: Semi-Permanent
- X EXHIBITION, SGDA & LOOOK, GRAPHIC DESIGN EXHIBITION, SENSETEAM Shenzhen
- GREEN PEDESTRIAN CROSSING, CHINA ENVIRONMENTAL PROTECTION FOUNDATION, ENVIRONMENTAL PROTECTION, DDB CHINA GROUP Shanghai
