| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: 'Friendshit'
Agency: Greynj United Bangkok
Client: Kasikorn Bank
Nominated by:
Ng Tian It, CCO, McCann Worldgroup China
A good case study on how to woo using one’s own trademark storytelling traits to narrate a universal truth. Thailand has led the way in laying down its identity in advertising from way back and it's 'no hang ups about laughing at themselves' attitude always has that winning authencity that everyone can’t help but love.
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