Cannes 2015: The gulf between healthcare R&D and marketing innovation

CANNES - In this one-to-one video chat along the Croisette, AstraZeneca's Asia director for respiratory, Peter Schweikert, talks to Campaign Asia-Pacific about why Cannes gave him new impetus and how the pharmaceutical industry's innovation in R&D needs to filter through to marketing and communications.

by Jenny Chan 陳詠欣