Cannes 2015: KBS on being the David that attacks Goliath agencies

CANNES - In a one-to-one video chat along the Croisette last week, Guy Hayward, global CEO of Kirshenbaum (KBS) tells Campaign Asia-Pacific why creativity may be in danger of vanishing from Cannes, and the attack strategy of the David-like agency against the big networks.

by Jenny Chan 陳詠欣