The TVC doubles most of the screen shots to promote the dual protection procedure of regular pap testing and vaccinations.
Endorsed by local artist Kay Tse, the campaign targets young women who underestimate the chances of getting the illness and are unaware of existing medical treatments.
Endorsed by local artist Kay Tse, the campaign targets young women who underestimate the chances of getting the illness and are unaware of existing medical treatments.
Credits:
Project Cancer Fund Cervical Campaign
Client Cancer Fund Hong Kong
Creative agency TT Healthcare
Chief creative officer Andy Ng
Executive creative directors Andy Ng
Creative director Andy Ng
Art director Paul Chow
Copywriter Andy Ng
Agency producer Renee Yeung
Production house offlohi
Exposure Television, print, outdoor, online
