Can Wal-Mart corner China's e-retail market?

US hypermarket giant Wal-Mart is launching in China's e-commerce sector, but will it be able to succeed where so many others have failed? We've asked a shopper marketer, a research leader, a management consultant and a research analyst for their views on the matter.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features