Can Sol take Mexican beer battle to Corona?

<P>In recent years, Mexican brew Sol, has been shifted off distributors' shelves in favour of its more well-known rival, Corona, but to its credit, it's fighting back, in Asia at least. </P> <P>Sol's China-based brand chiefs have teamed up with heavy-hitter Carlsberg, tapping the brand's marketing and distribution savvy in a bid to lift Sol out of the doldrums. </P> <P>The brand has already embarked on a below-the-line push in Hong Kong offering consumers holidays to Cancun, with China and possibly the rest of the region set to follow. </P> <P>But Sol faces a difficult battle. Corona has taken advantage of the lapse in marketing competition to firmly establish itself across the region, and experts predict it will be difficult to shift the now-incumbent from its pedestal.</P>