Campaign's Agency of the Year 2025 opens for entries

Now in its 32nd year, Campaign’s AOY Awards returns with 79 judges and two new AI categories, spotlighting standout leadership, brands, and agency work across local and global markets.

The awards are open for entries, with an expanded jury of 79 senior APAC leaders
Campaign Asia-Pacific's Agency of the Year Awards is now accepting entries for 2025 from advertising agencies and brand owners across the APAC region, which includes Southeast Asia, Australia/New Zealand, Greater China, Japan/Korea, and South Asia.

These awards recognise and celebrate exceptional performance and achievements in media, advertising, creative, digital, PR, independent, specialist agencies, and brand communications throughout the region.
 
The 2025 eligibility period runs from September 1, 2024, to August 31, 2025. The results will be revealed at our  Agency of the Year Awards in-person ceremonies across the region in December. More information on these dates still to come.
 
Jury

The 2025 Agency of the Year Awards will be judged by more than 79 senior brand marketers from across APAC, including CMOs, VPs and regional leads from prominent multinationals and homegrown giants. From tech and telco to FMCG and finance, this year’s jury represents the clients that matter. Each judge was selected for their regional expertise and category insight, and will evaluate entries independently to ensure rigour and fairness. 
 
Take a look at the impressive jury panel below.
 


What’s new this year

This year, two new categories have been added to award outstanding agency work with artificial intelligence (AI). Agencies will be allowed to enter into an AI Ad Campaign of Year category, along with an AI Person/Team of the Year category. 

In another change, the Best Place of Work category has been expanded with a new category added to the Asia-Pacific Network awards.

Read FAQs and details here. Entry pack link can be downloaded here.

Key dates 

Early Bird Entry Deadline

Monday, 7 July 2025

Standard Entry Deadline

Tuesday, 5 August 2025

Final Entry Deadline

Tuesday, 2 September 2025

Shortlist Announcement

Monday, 27 October 2025

Awards Presentation Event

Late November/Early December 2025

*Cut-off times for the entry deadlines are 6 PM Hong Kong time (UTC/GMT+8).

Still have queries?

Email AOY@haymarket.asia or  zamir.khan@haymarket.asia and kaling.man@haymarket.asia.